On Fast Food Marketing

In the United States, obesity continues to expand since the 1990s, so far the epidemic has been alleviated with the increasing tendency of personal fitness membership. Broad supply of fast food and second kitchen leads to high obesity rate. However, ease of use is only a product of strong consumer demand. Fast food manufacturers provide absurd, unhealthy food only if the consumer has high demand for such waste. As seen in the United States, where alcohol was banned due to alcoholic violence in the 1920s - those who wanted to drink found a way to ingest alcohol on the black market yet.

Today, fast food marketing is essential for fast food brands. Fast food is a pleasure to taste, but it is harmful to your health and causes too many diseases. Therefore, it must basically be advertised and sold so that the company can sell and profit. Thanks to effective marketing strategies, fast food sales are growing rapidly. Edwin Lande, of course, said that "marketing is what you do when your product is bad," and in this case as well. Marketing masks dangerous facts and makes consumers think that temporary preferences are worth more than lifelong diseases. Therefore, marketers need to experience the pain of using different advertising methods to manipulate customers' successful marketing campaigns.

The Australian fast food market is worth more than 2.7 billion GPB and consists of 1.4 billion fast food. This includes meals from 17,000 fast food restaurants. The average annual growth rate of the fast food market is 6.5%, the fastest growing field in the retail food market. Research by researchers at the Geisel School of Medicine at Dartmouth College shows that when the children watch more commercial television (and watch more ads about fast food) they tell them what they are after these There is a tendency to ask access Fast food store. In particular, the fast food restaurant is expanding the advertising business for black people and Hispanic youth. In 2012, Spanish channel advertising increased by 8%, while KFC and Burger King expenditure on this crowd increased by 35%, but in English channels ordinary advertising declined.