Old Spice Meeting Advertisement

Old Spice Meeting Ad advertises a new men's hair care line. Advertisement settings are in the conference room where the presentation is taking place. There is only one woman in the conference room. All but women and men who use Old Spice products are worried about those who made a speech. Men and women flirt with each other. Because the hair of a male attracted attention of a woman, I won the number of women. All Old Spice products are suitable for men.

The main purpose of this campaign was to change the view of Old Spice as a baby-boomer generation to adapt and appeal to Old Spice's new young male target audience, and "Old Spice Guy" (former NFL athlete, Isaiah Mustafa) was to create. The target market for Old Spice products is men from 13 to 34 years old, but campaigns are for women as surveys indicate that most purchases of male body cleansing are due to women's counterparts . "I am a person who smells your man" to tell the woman to reach out to the woman directly. Then the male companion will be urged to buy Old Spice as if it smells like Old Spice Guy. Old Spice) Benefits for men of "women's fragrance" brand (Gold Effie Winner, 2011)

The first ancient spice product was made in 1937 and is known as the early American American spice. In the second year, I made a male old spice. Both were manufactured by Shulton founded in 1934 by William Lightfoot Schultz. The original theme was a colony. And it developed into the theme of navigation. And I had a yacht on the product. In 1990, Proctor and Gambling purchased Old Spice franchise from Schulton and continued to develop Old Spice products (History of Old Spice). In 2003, old fragrance introduced shower gel for men, but as demand increased, competition also increased. Since Old Spice began to be lagging in 2006, we need a new draw to bring them back to the top. Old Spice hired advertising agency Wieden + Kennedy to help them get on track (case study: Old Spice Response Campaign). The initial critical decision was to turn this recognized weakness into power. Another important aspect of their concern is masculinity.