Odwalla Juice Recall Crisis

Odwalla Juice reminds us of the debate about the crisis. How should the company deal with the following specific problems? It is one. Consider only those batches that are considered potentially contaminated, whether the company should recover all fresh apple juice, or do not collect any products. I think Odwalla should recall all fresh apple juice to prevent consumers from worrying about product purchase or contamination. Do not put out fresh apple juice until the problem is resolved.

Odwalla must fully manage the crisis and contact stakeholders about the recall process, the quality assurance policy, and the actions taken to solve the problem. Timing and process are very important for effective communication. Below is a list of important issues and communication strategies for each stakeholder to help overcome this crisis. Identify communication strategies to respond to crises Identify pasteurization methods to maintain the same taste and quality to maintain current core competencies - Minimal manufacturing process to provide excellent taste and nutritional value Use the. How security products will be provided in the future (as proposed by the manager)

Odwara is known for its high quality products and is proud of the way to make juice. However, concerning the crisis of E. coli, maintaining the standard will be very difficult unless Odwara will devise an appropriate strategy to combat this effect. I will help you to design a communication strategy for each stakeholder to get rid of this crisis, regain loyalty and improve your brand image. Odwalla must fully manage the crisis and contact stakeholders about the recall process, the quality assurance policy, and the actions taken to solve the problem. Timing and process are very important for effective communication. Below is a list of important issues and communication strategies for each stakeholder to help overcome this crisis.

Odwara must communicate with all stakeholders. The following is a communication strategy of the nine most important Odwara stakeholders: affected customers, public people, employees, crisis management committees, distributors, retailers, suppliers, executives, shareholders / investors is. Solve the problem, send letters of mourning to all consumers affected by consumption of Odwara Juice and confirm that appropriate measures are taken to compensate for medical expenses and difficulties.