Number of consumers

We know that more and more consumers are involved in toxic sins for other people or their own consumers when consumers adversely affect the planet. According to a recent worldwide survey by Havas, 53% of consumers are actively avoiding expenditure from companies that adversely affect the environment and society. For certain key consumers who tend to act before the main stream this percentage has soared to 66%. At the same time, rebellious start-ups are reassessing consumers' expectations that they become brighter and happier consumerism. When a rebellious brand like footwear manufacturer Veja makes a series of trainers specialize in PET bottles, this helps to raise consumer expectations for good impact. Remember, consumers only need to see this story to change their expectations - they do not need to buy anything.

The obstacle to recycling is the lack of transparency in the recycling of plastics. Plastic figures help consumers understand the plastics they use. However, few consumers understand the code. Bottles labeled "1" may not be noticed that they can be recycled, but bottles labeled "3" or "5" may not be recyclable. Even recyclable PET (also called Plastic 1, which is most commonly used for bottles and packaging), only 25% in the United States is recycled. As evidence of the impact of marine plastic, Earth Day hopes to motivate individuals, organizations and educators to take collective action to reverse the imminent threat. Since it is concerned that the sea contains plastics more than fish by 2050, it is important to pursue change at every level. A growing plastic ocean promotes a global campaign

In addition, consumers are putting pressure on them. The Edelman Global Trust Barometer report in 2016 states that more and more consumers (now 80%) are "increasingly profitable and enterprising to improve the economic and social conditions of the communities in which they operate These companies may find it difficult to make changes as they rely on convincing family members, shareholders, partners, and teams who believe that they can "take action". The necessary cultural change can be painful and requires strong leadership to withstand the short-term impact of making difficult decisions. The lower the dependence on persuading others, the easier it will be.