North American and European Airline Industry

Overview of the aviation industry in North America and Europe One of the largest industries in the world, the aviation industry has earned more than $ 300 billion in revenues alone in 2001 alone. -5% of the past 20 years (Humphreys, 2003; BA Fact book, 2002). Since cargo transport is only 2% of the airline's overall activity, the freight / freight forwarder's activities are not considered for this transfer (see Figure 1 and Appendix 1) (BA Fact book, 2002, ICAO, 2003). .

There are several service industries, please check each service marketing. The first example is an airline. North American and European airlines were superior to Middle East, Far East, Africa and South America airlines. To improve the business, the expert group proposes options for enhancing consumer convenience. Commercializing the private sector also attracts foreign companies. This has increased exports and tourism and changed developing countries into developed countries. Education is also important for countries wanting to expand service marketing. The better the skills of the school, the better the young people in that country, so it is better suited to their service industry. Dr. Firoz conducted a study that showed that the US higher education market is very high in 1984. Developing countries use service marketing for market education

Recently, the airline industry in Europe faces the event of fundamentally changing the structure of the industry. European airlines are said to have noticed that the development of this incident led to the mileage program and central radiation network due to the deregulation of the US aviation market in 1978. With the advent of low-cost airlines in 2001, the competition in the industry has intensified afterwards. It is important to point out that the aviation industry is currently divided into full service and regular service, low price service and charter aviation service. It can be further divided into commercial and economic use. However, the advent of low-cost airlines distorts the implementation of several strategies developed by full service airlines. Because they do not correspond to the impact of competition in new markets (Schnell 2003).

The airline industry is an important industry in the European economy, many small and medium enterprises have entered the market for liberalization and deregulation of the European market, recently low cost airline model has spread from the USA to Europe, competition I have succeeded. The opponent adjusts the business model to enter this market. Air France - KLM also tried to adopt this strategy. In this article, we analyze the general and specific environments including customers and suppliers, using PESTEL and the concept of stakeholder theory and corporate social responsibility (CSR).