Nintendo: Pioneers in the Video Game Market

Nintendo began as a small company in Japan as Nusandokoppai at the end of 1889 as a Nintendo Co. The company is headquartered in Kyoto, Japan, manufactures and sells card games called Hanafuda. In 1956, president of Nintendo, Yamauchi Hiroshi, as it was seen as a tool for gambling, began to recognize the limit of poker business. To overcome this limitation, in 1959 Nintendo reached an agreement to allow Disney characters and Disney characters to be included in Disney and Playing Cards.

Headquartered in Japan, Nintendo is the world's largest publisher of video games. Currently, most of the top 15 video game publishers are in the US or Japan. There are three major players in the console hardware market: Nintendo, Sony and Microsoft. Nintendo is the market leader of console hardware, the global video game market share in 2009 is about 50%, PlayStation 3 (PS 3) and Xbox have the 2 nd and 3 rd share respectively. The macro environment consists of a wide range of environmental factors that are considered to be the most common environmental factors. However, as there are many important changes in the environment, the organization will be affected. PEST aims to identify the future trends of Nintendo and to identify the main factors of change. Porter's analysis by five powers is also used to understand how competition dynamics within and around the video game industry may change from different perspectives.

Nintendo Co., Ltd. Japan's multinational home electronics and video game company based in Kyoto. Nintendo is one of the world's largest video game companies with market capitalization, creating franchises of the most famous and selling video games such as Mario, Zelda, Pokemon. It was founded by Seijiro Yamauchi on September 23, 1889, originally produced cards of handmade flower cards. By 1963, the company was experimenting with several small niche businesses, including taxi service and love hotels. In the 1960s, Nintendo abandoned a company that was friendly to a toy, developed into a video game company in the 1970s, eventually became one of the most influential companies in the industry, the third most valuable company in Japan have become. The company's market capitalization exceeds $ 85 billion.