Nike's Star-Studded 'Snow Day' Ad Will Be Viral by Tomorrow

According to Nike's latest "Snow Day" commercial, if you are a super successful, rich and charming athlete your life is basically like this:

You are truly a superhero, you can throw a huge dumbbell, destroy your head through the window, and tear the door from their hinges

Obviously, you are comfortable even in cold weather (advertising is for Nike's Hyperwarm base).

This is Rob Gronkowski, Ndamukong Suh, LeSean McCoy, Luke Kuechly, Odell Beckham Jr., Paul George, Paula Finlay, Antonio Brown, Marlen Esparza, Eric Wedor, Lauren Fisher, Marcus Mariota, Sydney Leroux, Le 'Veon Bell, Draymond Green, Eugenie Bouchard, Steven Stamkos, Elena Delle Donne, AJ Green, Carli Lloyd

This incredibly powerful ad for Nike's new sports head scarf aired on the international women's day in the Middle East. Since it challenged the notion that Muslim women could not become athletes, advertising spread in just a few hours. The timing of this advertisement has made this advertisement a huge success whether it is IWD or a larger political story. Most importantly, this ad is a wonderful example of how to solve old problems in a powerful new way. A vacation-free domestic worker is a problem in many parts of the world. Instead of starting a campaign to punish the employer for atrocities or immorality, giving them a few days of aid points out to give them the opportunity to reconnect with their children.

The power of this instant viral advertisement may not surprise you. 68% of Americans know this ad within 48 hours from release. The basic information of advertisement is the importance of taking a position regardless of its influence. Of course, this caused a strong opposition, some consumers burned their sneakers, and other consumers began to resist Nike products. In this case, Nike's position is more positive, 62% of the population is neutral to positive. After all, this strong opposition is negligible compared to the positive impact of advertising. A 31% increase in Nike's sales indicates that people were forced to take actions to buy more Nike products. Probably more importantly, Nike 's most important market segments Millennials and Generation Z are the most active.

With the help of the celebrity spokesperson, Nike and its Jordan brand dominate 90% of the US basketball shoe market. Nike proves that it can even be an important sports event marketing, not as an official sponsor. During the NBA All-Star Games held last month at the Madison Square Garden, Nike changed the entire New York corner to the huge shoebox ad for its gorgeous sneaker store application. However, another major league transaction may also hurt Nike. In 2012, when Nike took over the clothing contract of the National Football League from Reebok, a subsidiary of Adidas, Citigroup analysts wrote that "Reebok is not related to key accounts." The reliability of the street is paralyzed. On Monday, Nike has quietly expanded the contract to serve the most popular sports empire in the United States until at least 2019.