Nike's Marketing Campaign: JUST DO IT

When I learned that I had to write this research paper instead of being late, I was sure I would just do it. This sentence is also one of the main phrases of Nike, a leading sportswear company. The JUST DO IT campaign was a huge success for Nike, but that was not the only reason for their success. The Nike campaign will convince me that I will go out and buy Nike products. So what exactly is Nike's persuasion activity? In this article, I will explain every aspect of Nike's persuasion activities.

"Just do it" is a slogan created by Nike for a very successful marketing campaign in 1988. Therefore, I am deeply rooted in Nike who I know today. However, "doing" is not simply a slogan of marketing activities. You can replace anything you want to achieve, such as starting work, learning new languages, learning new tools, etc. Generally, we can not achieve our goal because we are not doing things to achieve our goal or have not taken any measures because we can not achieve our goal. With the idea of ​​"just doing" you can realize the steps necessary to succeed immediately, something, turn failures into success, even if your goal is large or small.

The Just Do It event was born in 1988 at Nike advertising agency business meeting. Nike is talking about the idea of ​​a new event. Talking about the attitude of Nike's "possible" and saying "You are a Nike man, you only do it" (Authers 1). This statement caused the idea of ​​a newly discovered event name. The founder of the movement believes that this is the way to accept this courage, resolve and passion. The idea of ​​courage and passion is the goal that they tried to achieve from the beginning (Authers 1). This is our goal as their ideas about this sport are closely related to the philosophy that many athletes have. And that makes this simple idea comes from random comments, genius. Still, they now have the name and idea of ​​the event, all they have to do is play it all.

Nike's first guarantee in the production process is the concept of "doing this". This is because I have confidence that I want to convey Nike's ideas and images to sports. Nike is not just a brand about shoes and clothing, but a brand about sports, this idea completely falls out of the alliance of rubber and shoe sole and enters the world of sports. This idea will also help you concentrate Nike advertising campaigns on sports features and help make it easier to pick out brand ambassadors (LePla and Parker, 2002). According to the T - C - B positioning model, the target audience displayed on the YouTube advertisement ranges from athletes and women. But in his more famous sentences, Bowman said: "If you have a body, you can become an athlete." Therefore, the goal of this product is to provide services to the entire market as well as people who are active in sports, as well as those who dare to accomplish in life.