Nike's Branding Image

Introduction: Nike is a popular manufacturer of footwear and sportswear and has become a famous trademark of McDonald's, Coca-Cola, Pepsi. The Greek god was founded in 1964 by coach of athletics and couple Bill Bauer of the runner and Blue Ribbon Philippe Knight Sports, then became a Greek god company in 1978. The Greek god name is related to the Greek divinity conclusion. Nike is headquartered in Portland, Oregon. Instrument supplier revenues in 2007 increased from $ 2 billion in 1997 to $ 1.6 billion.

The Nike brand image including the Nike brand and the trademark Swoosh is regarded as one of the most famous brands in the world. This brand power turns into net profit. NIKE 's name and related trademarks range from player shirts, trousers, hats to the flags and walls of the stadium. Radical advertising campaign, celebrity's support, and high quality products will strengthen the brand. Nike showed an example of Nike's brand image at the 1999 NCAA Basketball Championships and 42 teams participated in this contest. The focus of recent Nike brand building efforts is to strengthen cooperation with women's sports. Some examples are the sponsorship of the 1999 Women's World Cup Soccer Tournament being sponsored and the American Speed ​​Team at the next 2002 Winter Olympics.

Nike brand image, Nike brand, and trademark momentum are among the most famous brands in the world. Nike's brand power is one reason for its high income. Nike's high-quality products, public relations activities, loyal customer base, and excellent marketing skills all contribute to the company's success. By sponsoring local sports events, Knight proved their value by asking athletes how to manage their feedback by managing to provide personal experiences to their clients. This shows the company's responsibility to them to the public. In addition, Nike is trying to expand its personal relationship by sponsoring activities unrelated to the company and by participating in a global charity project. To better understand the needs of customers, Nike uses customer information to send personalized direct mail, participate in events, and inform about new product launch and sales.

Nike's brand image is strength, confidence, leadership and success. They are brands that they think are willing to take risks to achieve their main image. According to my survey, Nike has many target markets and audiences they attract. The market person I chose to expand is a young professional woman. This is primarily a market that will be shopping, using social media, working in the workplace, friends with each other, and influencer within the community. Nike is mainly interested in their athletic abilities, but lacks a line of lifestyle shoes to show off their lifestyle. These women, which make up the majority of consumers, usually purchase 4 to 5 new shoes a year and need to become Nike's preferred brand.