Nike’s “My body” Campaign

A really beautiful woman "If you have a body, you are an athlete," Bill Bowerman says. (Nike.com) In the field of advertising, mass media will provide a correct image of men and attractive women, trying to impose an ideal image on the minds of society. By demonstrating Nike's strategy, traditional patriarchal images and stories are transformed into images of women's authority. And it is a socially acceptable consumer. These pictures of Nike 's "My Body" campaign in 1995 understand the deep emotions of women about the body image and make it reality to make this beautiful, confident, highly respected Nike woman Become.

This article is Nike's Just Do It event. The goal is to solve the campaign, analyze it rhetorically and see how Nike can create these ads to reach the target audience. I chose to write a lot about how Nike uses celebrity athletes to attract consumers. Nike is very good at this. Because they are very famous throughout the process. The easiest part is how big athletes appeal to consumers and their spirit. This is the easiest part because I am a consumer and fascinated by these advertisements. I really like to write this paper. Because it helps me to better master the company I have a lot of things and it is only about how to get started and general information about them. We began to understand the process of creating ads for Nikes, including the simplest ads like Adrian Peterson and Nike shirts.

"Just do it" is a slogan created by Nike for a very successful marketing campaign in 1988. Therefore, I am deeply rooted in Nike who I know today. However, "doing" is not simply a slogan of marketing activities. You can replace anything you want to achieve, such as starting work, learning new languages, learning new tools, etc. Generally, we can not achieve our goal because we are not doing things to achieve our goal or have not taken any measures because we can not achieve our goal. With the idea of ​​"just doing" you can realize the steps necessary to succeed immediately, something, turn failures into success, even if your goal is large or small.