Nike nearly cut ties with Colin Kaepernick months before 'Just Do It' campaign, per report

During the first few months Nike announced Colin Kaepernick as the 30th year "Just Do It" event, sportswear giant has intensely discussed how to deal with unemployed quarterbacks.

According to the New York Times newspaper, Nike almost broke the relationship with Kannik and accepted his position with changing circumstances.

Since 2011 Nike athlete, Kaepernick's dilemma made uncertainty about how to polarize Nike marketing executives. More complicatedly, Nike has reached an existing agreement with NFL, said to be paid 220 million dollars a year for its officially licensed merchandise. The agreement was extended in March this year, and the amendment of the agreement was extended for 10 years.

Before Nike decided to support Kaepernick, Ni ke head Nigel Powell accepted the intervention. According to the New York Times, Powell believes that breaking the relationship with Kapeni may cause media and consumer reactions.

The executive worked with Nike's longtime advertising agency, Vuitton and Kennedy, and finally realized that positioning Campenic and themselves in social and racial equality struggle might be of great value It was.

It may hurt the partnership with NFL, confuse parts of the NFL fan layer, and player protests will be protested by players. Either way, Nike is beginning to break through the boundaries of advertising campaigns.

Nike CEO Mark Parker said at the company's quarterly earnings briefing, "Recording with brands" was born by adopting Kaepernick.

"We are very pleased and we take pride in the work we have done," Parker says. "We know that the relationship with consumers is very strong."

This month's controversial campaign by Colin Kaepernick is a discussion between advertisers and the consumer community. Commercials were launched during the opening round of the NFL season and the video features the voice of Kaepernick and introduces the slogan 'I believe something, which means sacrificing everything'. did. This may allow him to lose his NFL career. The campaign is aimed at those who believe that Nike is using social and political problems for them, accusing the brand as an anti-brand, strengthening the appeal of the brand and loyalty of each consumer, calling for a boycott It is directed. A profitable person. Regardless of which camp you are in, one thing has become clear, the campaign succeeded.

Earlier in September, 2018, former NF L 's Colin Kaepernick was announced. As part of Nike 's 30th anniversary "Just Do It" event, Quarterback with 49ers in San Francisco debuted. The sports slogan is "believe in something, even if it means sacrificing everything". Kaepernick had reached an agreement with Nike that will expire so far, but this agreement renegotiated with the campaign to reach a multi-year agreement. In August 2016, Kyipanik decided to take a position of racial injustice by refusing to represent national anthem with football. He was sitting in the majority of the songs or crouching in the national anthem. This is the subject of much open debate and controversy. After the 2016 season, Kaepernick excluded it from the contract with 49ers and made him a free agent at the beginning of the 2017 season, but he was not hired by other teams.