Nike: Just Do It

Introduction of Nike Co., Ltd. Sports equipment and apparel company established by Bill Bowerman and Phil Knight in 1972. As a global phenomenon, Nike has more than 35,000 people in six continents and more than 160 countries around the world. Through suppliers, shippers, retailers and other service providers, we employ about 1 million people directly or indirectly. (Nike, Inc.) The innovative thinking heritage of [Bill Bowman] is to develop products that can help athletes with all abilities demonstrate their abilities, or create opportunities to make Nike unique Of Compete and provide value

As an example, Nike's mission is "to bring inspiration and innovation to all athletes all over the world". This is to encourage Nike to actively stimulate people with each other this common goal. Nike's "Just Do It" slogan is an important part of the story. In addition to being part of the mission's inspiration, it also helps to define their roles. Indeed, Nike said: "We will bring shoes, tools and clothes, you bring your motivation, discipline and competition." This is a story far beyond Nike's products .

This article is Nike's Just Do It event. The goal is to solve the campaign, analyze it rhetorically and see how Nike can create these ads to reach the target audience. I chose to write a lot about how Nike uses celebrity athletes to attract consumers. Nike is very good at this. Because they are very famous throughout the process. The easiest part is how big athletes appeal to consumers and their spirit. This is the easiest part because I am a consumer and fascinated by these advertisements. I really like to write this paper. Because it helps me to better master the company I have a lot of things and it is only about how to get started and general information about them. We began to understand the process of creating ads for Nikes, including the simplest ads like Adrian Peterson and Nike shirts.

Dan Wieden, co - founder of the agency, invented Nike 's "Just Do It" advertisement, and at the end of 1988 it increased the popularity of Nike and was selected as the most popular five. One of the welcoming slogans of the 21st century. Most Nike ads seen today have this slogan. This Nike print ad brings breakthrough events to magazine marketing

The Just Do It event was born in 1988 at Nike advertising agency business meeting. Nike is talking about the idea of ​​a new event. Talking about the attitude of Nike's "possible" and saying "You are a Nike man, you only do it" (Authers 1). This statement caused the idea of ​​a newly discovered event name. The founder of the movement believes that this is the way to accept this courage, resolve and passion. The idea of ​​courage and passion is the goal that they tried to achieve from the beginning (Authers 1). This is our goal as their ideas about this sport are closely related to the philosophy that many athletes have. And that makes this simple idea comes from random comments, genius. Still, they now have the name and idea of ​​the event, all they have to do is play it all.