Nike, Inc. is a Growth Company.

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Nike Co., Ltd. It is a growing company that is dedicated to seeking team members to grow with them. Nike offers a generous compensation package, a casual work environment, a diverse comprehensive culture, and a professionally developed electrical atmosphere. Regardless of location or role, all Nike employees have a common mission. It is to bring inspiration and innovation to all athletes all over the world.

The world economy continues to grow and it continues to create opportunities to promote the growth and expansion of its business to many companies around the world including Nike. Based on technological innovation that continues to raise innovation and creativity Nike has the potential for growth in all sectors (MacEwan, & Miller, 2011). In addition, many of the country's commercial policies have been modified to expand the boundaries of international trade around the world. In other words, the potential market of our products is expanding. The company's growth opportunities include the growing global footwear market and growth opportunities in the online retail industry.

In recent years, the world footwear market has achieved dramatic growth and provided a great opportunity to expand its business to Nike (NIKE, Inc. SWOT Analysis, 2014). The company has a strong brand portfolio and a strong marketing strategy and can strengthen its business if it is properly managed. As stated above, many countries in the world have mitigated trade barriers through trade agreements that have pioneered new markets, especially in developing countries.

The main threat that Nike faces is saturation of the market. The problem is that the sports shoe market is already full of various brands and companies. The space for the new company is small now. Companies such as Nike, Inc. have little room for new product innovation and market share expansion. Since Nike currently has a market share in the market, there is little room for expansion. In fact, we must maintain market share. Nike Inc. Currently competing with companies that sell other sports companies and clothing and other kinds of shoes. If all these other companies account for only a small share of the market, Nike will be one of the leading companies that are beginning to lose market share.