New York Times Digital Case Study

The history of the New York Times has existed since 1851 when former New York Tribune staff George Jones and Henry Raymond established it. Due to the occurrence of the "yellow news report" of the newspaper, the newspaper loses its status, the newspaper was finally purchased by the Tennessee newspaper staff Adolph Ochs in 1896. In 1944, the company began to diversify through the purchase of two New York City radio stations. After several acquisitions, the New York Times acquired Affiliated Publications, the owner of Boston Globe in 1992.

This case study, we rely on NYTimes.com, the focus was founded in New York Times Number (NYTD) in 1995 in order to provide online news and information service of multimedia formats, including Boston.com and archive delivery . New York Times and Boston Globe offer high quality global online viewers and reliable editing content. It focuses on leveraging relationships with existing brands. The unique aspect of Web operation is that it is not restricted by newspaper. It is on both the format and the cost structure of the business.

Now, the New York Times suffers from concerns about the profitability of digital subscriptions. They created persuasive editorials, but they proved to be companies that did not 'acquire' the network. One of the great promise of the Internet is a global coverage and low-cost content delivery, New York Times has continued to pricing of digital products as if to deliver a local is expensive. The Netflix home page displays the price of "$ 7.99 per month" and Amazon Prime's landing page price is "$ 99 / year". why? These prices are wonderful, so anyone can see it so you do not need to convert. Can you play unlimited movies and TV shows for $ 8 a month? It's crazy. We will deliver it free from Amazon Prime for 2 days. This is crazy. It's too low to be incredible.

Thanks to their news and platform, the New York Times digital revenue is now higher than any competitor. Last year, The Times is, other influential publications (BuzzFeed, more than the sum of the Guardian and the Washington Post) much higher than the reported digital revenue, has resulted in approximately 500 million dollars in pure digital revenue. Given the new point of high quality publishing, publishers should ask themselves how to make the most of this opportunity. Although introducing a high-level model is certainly the first step, in order for the transition to succeed, further work needs to be done. The basic knowledge of other major subscription company, is that the user is not only pay for the content, willingness to pay rather than the loss results in overall value.