New study posits why Marvel's movies are more successful than DC's

This seems to be an unnamed fact of the universe, and Marvel Film is going to be more successful than a movie made in DC, both critically and economically. but why?

Maybe you can attribute it to Marvel's stable studio head in the form of Kevin Feige or just the time they spent the right time to build the world of 20 movie brands and movies since 2008 For the reason. Warner Bros. did not experience a series of unfortunate mistakes (at least critical) and studio reorganization. Their films have been criticized for simplicity, concentration, and lack of basic storytelling [* cough * suicide team * cough *]. Aquaman and Shazam! Next is a bat, but despite the success of Wonder Woman, people in the World Bank may be rethinking the universe who is packing and selling after the Justice League's box office performance.

So, why is Marvel Movie popular and easy to kill with ticket sales? Are they the perfect movie? On the other hand, the MCU is notorious for its sluggish villain (as is the case with another DCEU complaint). But the answer may be in a new survey by online research provider ZappieStore.

Using Face and Emotion Recognition software called Affectiva, the company tried to find out how much people like the trailers of cartoon book movies, how to draw attention, and the possibility to share the trailer with social media . When seeing Marvell's trailer, the audience was more emotionally related to that role, and we found that humor plays an important role in promoting participation.

For example, 78% of people are considered "fans" of Galaxy Guard. Two trailers for fascinating characters, humor, action, and music (Fleetwood Mac's "The Chain"). The trailer of "Captain America: Civil War" received 75% of the rating of "love". The ability of these two trailers to influence behavior is suggestive in both cases, as viewers say they think they are willing to share a preview with others.

Instead, viewers use the effectiveness and behavior of the DC trailer than the emotional connection with the character. In this survey we know that we associate Marvel's movies with the whole MCU, and projects that do not recognize DCs or do not care are also done in the shared movie world.

Ernie Collings, ZappiStore's research architect, said AdWeek "I was surprised by the type I saw in particular, that all the tested trailers had lower emotional response than expected stereotypes and effects". The ability to restart and change trilogy characters and the role of television and movies may adversely affect the connection between the public and these characters. "

In the official press release of this study, the last part is to improve the advice of the people behind the DC movie division, and Marvel should continue doing what he is doing: If you want to realize the same brand affinity as Marvel, please build it. "

Spoiler Alert: Marvel movies are far more than DC movies, and they earn a lot of money. Marvel produced 48 movies in North America and box office revenue was $ 11.8 billion. (We have adjusted all numbers.) There are 29 movies in DC, totaling less than $ 6.7 billion. However, trying to break this data has some warnings. Almost all top dealers deal with Marvel's title - Disney is now the main player, but it is also the main player, Sony ("Spider-Man"), Paramount (the original "Raytheon" and "Ironman" titles), 20th Century Fox ("X - Men"), and even Universal ("The Hulk"). In more than one studio, you can create multiple franchises as more roles are used

The comparison between Marvel and DC is occasionally a little unfair. People forgot to spend as much as today's movies in front of Marvel movie aircraft. DC 's first Superman movie earned more than Marvell' s first Ironman movie, and Wonder Woman 's movie was bigger than the original Ironman, Tall or Captain America. Only when Disney's first Marvel film "Avengers" became the first time, billion dollars became a new benchmark. This is the year that DC Corporation shocked the reputation that Marvel (movie) is a bad brother. As Wonder Woman is so popular, the Judicial Alliance arrives within a few months and is ready to take advantage of the steep popularity of Gal Gadot (and sustained interest in Batman and Superman)