New Public Management

New Public Management In the past 15 years, public sector reforms characterized by efficiency units, performance management, outsourcing, market type mechanisms and the position of agents are adopted in some countries including the United States, the UK, New Zealand I will. New Public Management or New Public Management Political leaders from various countries have achieved a tremendous level of consensus, promote the emergence of new public management, and today as the leading tool for public sector reform We moved the paradigm from the old traditional administrative model that was proposed.

Supporters of traditional bureaucracy claim that they were mistakenly used when the term "new public administration" came out. There is no "new" in fact because the new administration is claimed to be characterized by a long period in the public sector. Furthermore, as some people think that new public management tends to target the core values ​​of the public sector, there are not many attempts to eliminate public administration or administration as a subject of social science ( Farazmand, 2000)

New Public Management and Its Problems The sections above describe the central foundation of NPM and how patterns of administrative management change when applied in a systematized and planned manner. - The definition of PR practice can be a task that makes it difficult for experts to outline their function and overall content without disturbing their work even marketing or advertising. Therefore, in order to simplify its parameters and distinguish activities, this work is intended to explain the differences and similarities between these professions.