New Product Proposal for BOP Market

This product is a nutritional supplementary card called "NutriCard" for the BOP market, especially Uttar Pradesh. Nutri Curd is rich in vitamin A and iodine, accounting for 1% of the population of Uttar Pradesh. Tofu is sold in PP cup for ease of use and handling. Nutri cards are sold in 50 g cup at a cost of 7 rupees. This will eliminate the fridge shortage as refrigerators can consume 50 grams at a time. Nutri cards can also be used with 200 grams of polyethylene.

Product customization - In the balance of payments market, the price and function of the product plays an important role in capturing the market rather than the form of the product. In the rapidly moving consumer goods industry, companies use the "pouch" culture of existing products. In addition to small bags, low-priced small packages also succeed in other profit areas. HLL provided small toothpaste for men and flat cream for men and started "Bharato action" by introducing 20 million households into rural market. Therefore, the company needs to develop customized products to open up the BoP market.

In order for the company to succeed in the BoP market, we need a combination of low cost, high quality, sustainable and profitable products / services. Therefore, companies need to understand the difference between BoP and upper layers and use marketing techniques to meet the characteristics of these customers. Since affordable prices are at the center of the BoP market, product changes help to lower prices and improve affordability. Reducing the size of a packet such as a pouch promotes product consumption, but that is not an answer. Increased packaging costs, infringement of all incidents, and increased waste packaging, thereby increasing pollution. The answer is to create a less functional product such as Nirma detergent, which BoP customers can afford to compete with HUL's main market detergent Surf. Surfing is an excellent product, hence it gained market share. The cost is higher than Nirma

BOP is not available for all companies. This market is generally considered to be dominated by governments, aid agencies, and non-profit organizations. Many companies and companies have chosen to leave this market segment to these groups because they think it is an unnecessary investment. One of the main reasons for this is that the general population is limited by income. If the cost of producing an affordable product is high, the average consumer in this market will not be able to buy it. Not only that, in these BOP fields, the possibility of increasing consumption is not great. With this in mind, companies need to pose many questions about the BOP target market. Several guidelines and questions related to BOP are prudent. When you look at the various product categories consumed by BOP, is it just a basic requirement? Which product category is the most successful? What kind and range of products should be provided?