New Marketing

New marketing In the past decade, the expression has become a popular "relationship marketing" or "direct marketing" to explain this "new marketing". In traditional marketing, we define art marketing as "creation of customers". Since 50 years ago Drucker, today's focus was on the creation, management and development of highly profitable customers. The economic rationale for this new focus is the fact that the cost (up to 5 times but expensive) for different customers to acquire new customers is a cost to maintain old customers.

This also shows a new trend - Is the company MOOC a new marketing medium? In recent years, new ways have appeared on the market: effective entry marketing from HubSpot, relationship marketing from drift, and marketing for successful marketing from Gainsight's customers. This trend continues to increase for several reasons. 1) Technology enables anyone to become a teacher (it is an expert in a specific field) 2) MOOC can easily find and register these contents 3) People and companies are changing Real Money 4) Since the Internet is becoming ubiquitous, it becomes a medium for spreading virtual learning and knowledge to new places 5) Continuous learning becomes important in the world where technology changes constantly 6 ) You need to keep learning How to maintain relevance to the market

Market development is a marketing strategy to sell current products to new markets. For Ben & Jerry, Brazil is a very attractive new market. There are good news and bad news in this strategy: as Brazilian household incomes increase, consumers can purchase more ice cream, but Ben & Jerry's brand is known to Brazilian consumers It may not be. - Product development is a marketing strategy for selling new products to the current market. Ben & Jerry's can utilize its own brand by selling children's clothing in the United States. This strategy is dangerous as Americans may not consider the ice cream company's expertise as a child's clothing.

In order to acquire new profits and follow market trends, Innocent decided to expand its brand and enter the ice cream market. They released a new ice cream product called Innocent ice Sorbets. The draft introduces the startup phase. Activation is emphasized by using Marketing Mix as an aspect of marketing communication tool. Although Innocent needs to consider issues that may affect the sale and implementation phases. Innocent has been on the market for the past 10 years. This differentiation strategy highlights the innocent key intangible assets, financial stability and aggressive brand image (Warc), leading to support for competitive marketing communications. Innocent 's targeting is very important in a wide range, including children, teenagers aged 15-25, pro group of 26 - 45 years old. "Non purchasers are over 45 years old and weak degree of purchased items is low" (Mintel 2 2009))