New Consumer Products

New consumer goods On a daily basis, the company competes by inventing new products. Some of them are very useful, and we do not know how to live without them. Many of these products have little impact on society and have faded over the years. Most of us can think of many examples: Crystal Pepsi, slap bracelet, pig and backpack wallet. I would like to look back on the products invented in the past 25 years and know what kinds of new products to invent in the next 25 years.

Actively investigate the acquisition. In the world of consumer goods packaging (CPG), the acquisition of brands and products is a positive factor in portfolio construction. However, as more and more new consumer product participants and digital conversion rates continue to increase, CPG and retail purchases are also increasing. An important example is Unilever's acquisition of Dollar Shave Club's $ 1 billion. Dollar Cheve Club has no profit at time of purchase, but its benefits to Unilever may be important and multifaceted. The company is accelerating the entry into categories controlled by branding, distribution, and, of course, only two competitors. The unrealistic and highly realistic advertising spreading on YouTube is the brand's value that increased very soon. Special performance

Unilever recently bought the dollar club for $ 1 billion and emphasized the transformation of consumer products - the rise of digital native vertical brands. In the New York Times article, we explain companies looking for new online marketing products while maintaining personal dialogue and customer service with customers. These brands are rapidly expanding to change the retail history and represent a new problem for consumer giants and television advertising revenues.

New products and styles known as innovation continue to enter the market. Innovation is every product or service that consumers think new. These new products or services appear in the consumer and industrial environments. If innovation succeeds, it will spread throughout the population. First, it is purchased and / or used only by a few people, and then chooses to adopt it until the vast majority of people have finally tried innovation and purchased. Adoption of innovation at the consumption stage is similar to the decision making process at the stage of recognition, information retrieval, evaluation, testing, recruitment, but the relative importance of the meal stage affects product awareness and people Depending on the degree to give. Cultural factors of motivation to try new things