Negative Media Exposure for Red Bull Energy Drink

Executive Summary: From the implementation of this report, it turns out that Red Bull Energy Drink faces several problems, the main problem is the negative media it accepts. However, in the primary and secondary surveys, it was shown that negative publicity does not significantly affect buyer's behavior. Secondary research has clearly pointed out that Red Bull contains an excessive amount of chemicals, and some publications compare it to highly toxic drugs for a certain death I even criticize the product.

We choose Red Bull drink as our product. Red Bull is an energy drink sold by Austria Red Bull Co., Ltd. It is the world's most popular energy drink. This product is sold as an energy drink to solve psychological problems and protect the body from daily fatigue. It gives the body high energy and allows people to continue their work in life. There are many people who like Red Bull among other drinks in the world. National Mineral Water Company SAOG (NMWC) is the official distributor of Red Bull Energy Drinks in Oman. The company was founded in 1979 and has Evian's technical expertise in France. The company represents the brands of Tanuf Water, El Jabal El Akhdar, Salsabeel and Assaha in the mineral water industry. All of these products are housed in a fully automated factory integrated with European and American suppliers.

The company's greatest strength lies in its position and position in the energy and beverage industry. Red Bull is the first energy drink to be developed, sold and promoted in the west. In other words, the name of today's Red Bull is like an energy drink in consumer perception, like Sellotape's tape and Hoover's vacuum cleaner. Analysts expressed this as the "victory of marketing" of the brand. Red Bull 's marketing results are solid, leading to increased sales. Since the company is a privately held company, it is not necessary to report financial information, but data is available for the period from 2011 to 2013. According to market research analyst Euromonitor (2014), between 2011 and 2012 net sales increased by 16% and canned energy drinks increased by 13%. These figures are low at 2% and 3% respectively between 2012 and 2013, but still reflects considerable growth rates.