Naturalistic Observation of Toy Store And the Effects on Gender Role Development

As an American, we tend to rarely think about the stereotypes of the role of gender and their position in our society, but it remains an important topic to discuss. According to social cues, parents buy toys for children, encourage male behavior and stereotyping of battles, and women focus on friendship and raising children. Although this may be beneficial in some circumstances, you may feel that pressure is not their true person, as it may affect certain individuals not belonging to these stereotypes .

After observing the interactions of families of local toy stores, social gender role standards are also being implemented for infants. They were introduced to stereotypes by family and media. These effects teach that children should like and dislike what is considered "ordinary". In most cases boys avoided the pink area of ​​the restricted area. Boys do not seem interested in dolls, they skip the aisles together. They seem to be more interested in their own behavioral data. There was a boy who was watching Ken's doll until his sister pointed his way "by his side" his way. Likewise, most girls are far away from the "boys area", but some girls seem to be very interested in manga action characters. Girls recognize TV commercial dolls and request it

Certain toys such as barbies and toy soldiers are generally considered to be wider tolerance than gender. In the 1960s and 1970s there was a turning point in adding gender to the toy. Prior to 1975, only about 2% of toys were categorized by gender. Today, at the Disney store website, researcher Claire Miller is watching the global forces of toys. Sex Roles started research on this topic in 1975 and focused on the impact of gender on young people. Many psychology textbooks are also beginning to address this new problem. In addition to these publications, researchers are beginning to challenge men and women's views even for toys that are quickly considered as having gender characteristics.

Linking the theme of gender role to consumer culture, the contents provided by the market seems to be for men and women. As you enter the Toys "R" Us store, it is hard to find which part of the store is for boys and what part is for girls. Boy's toys usually include typical "rough" items such as racing cars, warriors, heavy duty trucks, dinosaurs, action heroes. They appear in blue, black, gray, and brown. This is in stark contrast to the toys made for girls, which is located on the "softer" side. These toys are pink and purple. They usually include (many) dolls, pearls, Barbie horses, "Hello Kitty" and princess items. This method of presenting toys to various sexes is based on social expectations for male and female behavior.