Munchy's Essay - Have you ever not been able to enjoy your...

Have you not been able to enjoy lunch because customers can not understand it? Are these people always student or are teenagers? For teenagers there are certainly noisy and destructive situations, but not all teenagers are the same. Some of these summaries also apply to adults. Joe "Munchy" believes that abstinence for teenagers will help increase his business income. Companies should not have the right to prohibit paid customers based on age and stereotypes. Teenagers should not be discriminated against any restaurants or shops because they are paying customers. According to business analysis, about 80% of customers in July were adults. But by October the percentage of adult customers has decreased to 27% of Munchy 's. In 3 months, youth sponsors have increased by 53%. In addition, Munchy 's revenue in October comes from many teenagers. this is

A few years ago, Munchy launched a new Munchy mini cracker which is a new product of its own. Export sales increased from 9 million RM to 100 million RM, total sales exceeded 300 million RM, and even exceeded 200 million RM. There is an influence. Indeed, before launching this product, Munchy invested about 75 million RM in new equipment over two years and was manufacturing a new Munchy mini cracker. A low-cost supplier strategy is used by companies that ensure competitive advantage by offering at a lower price than competitors. This is a strategy for creating consolidation of products or services that have customer acceptance capabilities that customers can accept compared to their competitors. This strategy maintains current prices, meets current market share, and uses low cost advantages to achieve higher margins per sales unit, thereby increasing gross profit.

Munchy started in Batu Pahat, a small town in southern Malaysia in 1991. Origin of Munchy began with the creation of Munchy Food Industries by two brothers, SK Tan and LK Tan. Brothers first invested RM 80,000 to develop the company to its present state, brothers and sisters CK Tan and Net Tan participated. Munchy's production capacity is increasing year by year as we are striving to achieve their goal that brothers advertise Munchy around the world. The first destination of international expansion is South Africa. After that, the brothers were able to expand Munchy's range of products including chocolate crepes, in partnership with the famous MNC Chocolate Company.

Munchy is known as the first local biscuit brand in Malaysia. This is a success story of five brothers in Malaysia from Muar of Johor. In addition, Munchy is a company that won a super brand position in 2003, 2004, 2005, 2008 and 2009. In fact, the name Munchy comes from Mandarin's "Mai Qi", "Mai" means flour and wheat, "Qi" represents magical quality of only the best ingredients in delicious pancakes I will. Initially business was started by two brothers of the Tan family who asked their father to allow them to start their own company. According to his contract, we made wafers, wafer biscuits, biscuits in Johor's cottage business in 1991, Austrian used pizza bar is equivalent to RM 8,000.