Multinational Corporations in China and Local Human Capital Development

INTRODUCTION The scale of modern economic growth in China is unprecedented in any country's history and the annual growth rate in the past 25 years is only around 10%. Considering that the world is in the midst of transformation and globalization, this is even more noticeable. In this case, countries with higher levels of technology development and human capital will naturally utilize new growth opportunities. At the beginning of the reform of China, the country was still underdeveloped compared to the world power, but in recent years the gap could be narrowed significantly.

Today, China has become an attraction of international business. Many multinational corporations have taken the initiative in expanding business from manufacturing to service. Therefore it is very important to understand that Toshiba is a Japanese multinational company that is successful in China. In order to understand how companies are evolving, we need to consider marketing strategies. This is because the marketing strategy allows companies to be driven to the top of the world and to finish the company. Therefore, this research should identify and understand the marketing strategies Toshiba is using in China and understand how they will correctly implement the marketing strategy to meet the needs of local consumers It is aimed at.

The purpose of this research is to deepen people's understanding of the way to become a successful multinational company in China to support the development of future marketing plans. Therefore, this research discusses and understands Toshiba 's marketing strategy in China and how these marketing strategies can push Toshiba to a successful multinational company in China. A good marketing strategy is very important for the development of multinational companies in overseas markets. This is because companies that do not have an excellent marketing strategy never work.

A multinational corporation (MNC) is a company or company that manages the production or distribution services of at least two countries. Multinational companies often manage the regional economy and international relations strongly. Multinational companies play a very important role in globalization. The technology and the possibility of invention are the main reasons for enterprise's positive power. Today, developing countries realize their potential through multinationals' direct investment (FDI). But the problem is whether multinational companies are really transferring technology. (Zhao Z. et al. N. D.)