Mountain Man Brewing Company Case

Case of Mountain Man Brewing Company The purpose of this case study was to investigate the meaning of extending the product offered by Mountain Man Brewing Company (MMBC) to one product, the addition of Light from Mountain Man Lager. In this article we will evaluate the MMBC's positioning statement, the reason for the successful MMBC, and how MMBC stands out from the competition. I assert that high quality authentic West Virginia family recipes will create a brand that differentiates beer from its competitors.

The average consumer of Mountain Man Brewing Company is male, over 45 years old and usually belongs to middle income class and low income group. Since a handful of Mountain Man Brewing Company consumers make up the majority of their sales, companies attracted a small number of consumers and confirmed that they are satisfied with their brand loyalty It must be.

Mountain Man Brewing Company manufactures only one product, Mountain Man Lager, and is distributed only to the central and western regions where distribution is limited. In addition, mountain men are targeting a part of middle-aged men. Its main consumer prefers Mountain Man Lager, but the market product preferences have turned into light beer rather than traditional beer; therefore Mountain Man Lager has been valued as a very low purchasing preference. Unlike many other major beer producers, Mountain Man is not advertising; in fact, it depends solely on word of mouth. Mountain man may not have enough money to sell mountain man light that matches modern trends

Mountain Man Brewing Company was praised as "the best beer in West Virginia state" from its flavor and distinctive bitterness, and in the 2005 American Beer Championship was chosen as "American Championship". In addition, it has been in the West Virginia beer market for nearly 50 years. As a result, Mountain Man completed more than $ 50 million in the beer market and sold 520,000 barrels of Mountain Man Lager Beer in the Midwest.

Mountain Man Brewing Company (MMBC) is a family-run company established in 1925 by Guntar Prangel of West Virginia. The company is currently operated by Oscar, grandson of Guntar. Oscar's son Chris will take over the business within five years after my father retires. Mountain Man (MM) Lager is the flagship product, currently the only beer manufactured by the company. Beer recipes are based on sophisticated family recipes and are known for their delicious, bitter taste. Before the 1960s, beer became a traditional beer with a long history, and the company maintained its independent family position and continued to attract that central drunkard. By 2005, the popularity of MM Lager in the Middle East in the United States increased and generated revenues in excess of $ 50 million, but beer had the highest market share in West Virginia beer. MM Lager received the Best Beer Award in West Virginia 2005 for eight consecutive years