Motorola, Inc.

Introduction I have studied Motorola, and the information has created a strategic audit for them. Motorola is a worldwide communication leader. They are currently revolutionizing broadband. The company is headquartered in Schaumburg, Illinois and has 320 factories in 73 countries. Motorola CEO and Chairman Edward J. Zander has more than 9,000 employees worldwide and sales in 2006 was $ 42.9 billion. Motorola today has three business units. 1) mobile device, 2) home and network mobility, 3) enterprise mobility solution.

The first part of the project contains information about Motorola. This information includes their company's mission, vision statement, Motorola's values, and their short views on TQM beliefs. Motorola is a US multinational telecommunications company headquartered in Schaumburg, Illinois. The main purpose of this report is to analyze Motorola's comprehensive quality control (TQM) tools and techniques to achieve a competitive advantage in a competitive environment.

The company I chose to complete a strategic analysis was Motorola. Many of us are familiar with Motorola's products with the advent of mobile phones. Regardless of the carrier of the service, regardless of whether it is Verizon, AT & T, Sprint, many of these companies are using mobile devices created by Motorola. However, the company does not just manufacture mobile phones. Motorola is trying to concentrate its current strategic actions in the semiconductor industry. Motorola established a company with Paul V. Galvin (Figure 1). Paul and his brother, Joseph E. Galvin, purchased a battery eliminator business from Stewart Battery. . The company began to grow from five employees.

The first public offering was issued in 1947. The company name has been officially changed to Motorola. In 1948, Motorola entered the television business, sold more than 100,000 televisions per year, and Motorola ranked fourth in the television industry. In the late 1940's, Motorola began offering car radios to Ford and Chrysler factories and they installed them in their cars. Motorola has played a leading role in the industry by introducing dispatcher radios utilizing a wide range of radio frequency distribution and aggressive marketing, and reliable equipment reputation. Daniel E. Noble founded the Motorola R & D Center in Phoenix, Arizona. He hopes that the newly invented transistor will have great potential and will help Motorola become one of the world's largest semiconductor manufacturers.