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Brand content is content that does not include conventional advertisements. It can include articles, videos, podcasts, even even real-time elements that add value to consumers. This is not something most people think about advertisements (commercials, banners, social media, etc.). The important thing is to draw attention of today's consumers and promote real participation through the content. Brand content can entertain people and teach something, and you can get better brand benefits than standard preroll content.

The in-feed format is considered the most effective way to place ads on native video ads. The user thinks that it is more appropriate and natural. That is why such advertisements are not so annoying. In feed format, user engagement has increased by 8%. Therefore, the brand being advertised in this manner will be better remembered by the intended audience. With the AdHive platform, you can publish native video ads in feed format. At the same time, the content is exposed by bloggers, social networks, and similar platforms. By automating the advertising process, we will maximize the effect on the target audience within 5 minutes.

The three most popular video sites in the world - Google, YouTube, and Facebook - are based on a focused video streaming platform. These platforms rely on advertising-based revenue models. In other words, to display relevant targeted advertisements to customers, these websites collect personal information (cookie format) of users based on search history, other visited websites, and so on. In addition, although this system is suitable for developer's virus content, niche content producers can not monetize through this targeted advertising model. Do not forget that creators want to interact more with the audience. However, in order to realize sustainability, eventually video streaming platform will be dramatically reduced from advertising revenue, so we need to make every effort to promote mass consumption.