Monster Beverage Corporation

Purchase decision: purchasing value consumers usually participate in purchasing processes from low to high. Monster consumers are not investing excessively in purchasing decisions. Their ability to solve the problem is limited, considering only a few brands, consider only the product seller, and very little time to search before deciding to purchase Monster Energy Drink To spend. Replacement items are checked (at any price), and consumers are almost ready to decide to purchase.

Monster Beverage's Hansen Beverage Company (recently renamed Monster Beverage Corporation on January 5, 2012)) became a family-run company and sold freshly squeezed juice to local film studios. In the 1970s, one of the Hansen brothers decided to turn their beverage business into marketing "natural soda". This is an improvement of the company, which has led them to today's situation. - Frankenstein The role of monster Marie Shelley entered cultural myths, especially movies, in nearly all art forms. However, the beginning of the Frankenstein movie story is quite different from classical novels. This monster is not like seeking revenge against one's creator, it is a creature like mute, begging, scared, children who indulge in loneliness (at least until the bride of Frankenstein in 1941).

At the same time, we invested in a broad portfolio of beverage products. Through a strategic new partnership with Monster Beverage Corporation, we have improved our position in the energy field. We invested in brands such as Suja which is a series of premium organic cold press juice and agreed to acquire China Green Culiangwang which is a plant-derived protein beverage brand. Distribution of ultrafiltered milk from the American fairlife also expanded to the domestic market. In 2015 we launched the first global marketing campaign to support trademarks of Coca-Cola, Diet Coke, Coca-Cola Retail and Coca Cola's all Coca-Cola. "Taste the Feeling" released in early 2016 highlights the refreshing taste of cold Coca Cola, promotion, and personal connection. Through this event and our broader "one brand" strategy, we inform consumers that they can enjoy it without caffeine with calories brought by Coca Cola, less calories or calories.