Molson Inc.

Molson Inc. was a small local brewery originally grown into a national logo and world class company. Since 1786, Molson Brewery endured the test of time, became the oldest beer maker in North America and became an international symbol of Canada. As shown, our research is based on Molson Inc., the founder John Molson opened the first brewery in Montreal. Today is the birthplace of Molson Brewery on Notre Dame Street in Montreal. Currently, Molson has 3,650 employees nationwide and 7 beer breweries, is one of Canada's oldest consumer brands, the oldest beer brand in North America.

In another way of looking at this situation, we need to merge Coors with Molson Inc. and start a joint venture with many other companies. Miller Inc. is the largest of them. To succeed in this market, a lot of money is needed to get the raw materials. It is very difficult to raise funds that require materials, production, advertising and distribution startups. The threat of suppliers is medium / high. Raw materials account for the majority of the total cost Companies need to price higher products because the profits decrease as suppliers raise prices or the beer industry can intensely compete and cause problems. Because MillerCoors is such a large company, it is medium to high, but it gives "pillars" of negotiation. There is a possibility that the whole supplier has a big influence on the final product.

My analysis of this case study includes Anheuser-Busch (AB) InBev and two major competitors in the beer industry. The first competitor was Molson Coors Brewing (TAP). The second competitor is Boston Beer Company, Inc. (SAM) In addition, in my analysis, five major financial ratios were valued. In addition, we compared the strategies of the three companies and completed the ratio analysis of companies that detailed the calculations and strategies. In addition, the results of important decisions and recommendations to be evaluated are related to specific recommendations that may affect their work and improve better.