Molson Case Study

In 1768, a company was born. John Molson founded a small company in Quebec, and we know that it will start a beverage revolution. Since its inception, it has become the world's fifth largest brewer and has approximately 3,100 Canadians in six breweries. Molson is one of Canada's oldest brands, the oldest beer brand in North America. . Award-winning brands include Molson Canadian brand beers, Molson Export, Molson Dry, Coors Light, Rickards Red, Marca Bavaria.

Molson now faces the challenge of re-establishing its brand as a brand that promotes and promotes responsible alcohol consumption. Molson's question is to decide if you need to continue using the social media site to promote the future promotion of the brand. Because social media marketing failed in the past, Molson was concerned about academic achievement at college. Their learning is irritating as Molson does not respond slowly to the support of students for troublesome alcohol intake. In addition, Molson posted a photo of the party member on campus to get the "Canadian First Party School" title of "cold shooting" activities to encourage stupid behavior and underage drinking. As a result, universities and universities are concerned about the activities of Molson ignoring the reputation and image of institutions and the body of their students.

Regardless of whether it is a hockey game, a backyard barbecue, or a camping trip, Molson Canadian is the goal of young people to achieve automatically, as Molson's main advertisement incorporates these themes . "Necessities of camping, lots of firewood and Molson Canadian" - Posted a diesel burning truck and Molson Canadian incident on Twitter. Main trends, opportunities and threats Beer continues to dominate the alcoholic beverage market, but (c) "Beer consumption in Europe and the United States is decreasing, and two-thirds of Heineken's are more stringent drunk driving method And wine is increasingly appreciated