INTRODUCTION This article describes the history of Bollywood (Indian film industry), how it changes, and the audience's perceptions of Hindi movies. By applying the main features of Dennis McQuail's "normative theory", the relationship between viewers managed by Bollywood and the judging committee, and the relationship between the Bollywood industry and the review committee on rules, regulations, and regulations at each point in time Responsibility and requirements for viewers vary from person to person.
Bollywood has long influenced the society and culture of India. For decades, Bollywood has influenced India's daily life and culture, and India is the largest entertainment industry. For example, many Indian music, dance, wedding, fashion trends are influenced by Bollywood. Among the biggest Bollywood fashion trend setters are Madhubala of Mughal-e-Azam (1960) and Madhuri Dixit of Hum Aapke Hain Koun. (1994). Bollywood has also given social and political influence to Indian society, reflecting the politics of India for decades.
As a term, Bollywood is popular in the past 40 years, and is synonymous with the Indian film industry in Mumbai, formerly Mumbai. Until recently, however, the term Bollywood has been a global phenomenon in India's economic liberalization or globalized hay era since 1991. But before we deeply dig into Bollywood, we must influence the economic phenomenon of globalization and its social and cultural influence on India. The process by which a company or other organization exerts international influence or initiates activities internationally. From the definition of the above terms, it is difficult for culture and its impact on global impact.
Over the years, Bollywood has become a unique identity in the world film industry. Bollywood is the world leader in movie production with 27,000 feature films and thousands of short films. (Pillania 1) But Hollywood is still a leader in revenue growth. Due to the growth and globalization of the Indian market, Bollywood has shifted to international markets. - ... Cultural globalization is a double-edged sword with advantages and disadvantages to society. However, the threat to national tradition is more important than contribution to society. One of the domestic traditional threats caused by globalization is Americanization or the spread of American values. The emergence of the Americanized world is synchronized with the development of globalization