moderator

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A skilled host is essential for a focus group to succeed. There is a big difference between interviewers and moderators. Think of the moderator as a collector of information, an audience, and a discussion guide. The same organizer needs to open all the meetings (this is useful for the data analysis process). When choosing a moderator, please identify individuals not participating in research. The host needs an independent viewpoint. Interview with focus group seems easy, but mental training, preparation, skill of exchanging with the group, concentration, and careful listening are necessary. You should remember the order of the subject questions. The host must be able to listen and think at the same time. This can be difficult and irritating work; it is a good idea not to have more than two focus groups on the same day.

The moderator is responsible for moving the discussion of each focus group and making it a topic. Good organizers are good at creating discussions that they rarely participate in. In this regard, the moderator emphasizes the value of the participant's contribution to the research and should emphasize the role of the moderator as a learner, not as a teacher. In addition, the moderator needs to be good at guiding the discussion so that all questions in the guide can be completely resolved. Whether you have these skills depends on familiarity with the focus group guide, flexibility, the ability to monitor and evaluate the tone of the discussion, and the ability to quickly determine when and how to insert it.