Mobile internet usage surpasses desktop usage for the first time in history

For the first time in history, more users visited the network from mobile devices such as smartphones and tablets, not desktops and laptops. According to data released earlier this week by StatCounter, 51.3% of Web access last month was from mobile devices, compared with 48.7% on traditional computing platform.

The following figure is a snapshot of the worldwide Internet usage situation as of October this year.

Interestingly, if the tablet is categorized in its own category, the data change to classify the tablet into one group is negligible, the mobile-based network access accounts for 46.53% of the traffic, the tablet-based Traffic accounts for 73% of network traffic. In other words, the use of the Internet is going to be dominated by smartphones.

Also note that when considering web access from the United States, a completely different image is displayed. As shown in the following figure, the desktop computer accounts for 58% of the network traffic and the mobile device accounts for 42% of the traffic. Also in emerging markets, it is worth emphasizing that this trend is reversing, that mobile devices continue to be a major point of Internet access for most people.

There is no doubt that society is moving towards a clear mobile-oriented world, but the graph above shows that mobile devices are growing faster than most people think.

Especially impressive is how fast the transition is going. The iPhone celebrated the era of modern smart phones in 2007, but until 2013 the usage rate of mobile internet reached a threshold of less than 30%.

As of 2016, nearly 60% of the Internet search is done on mobile devices, and in October 2016 it is reported that 51.3% of the total use of the Internet was a mobile device. One of the main advantages of MozCon 2017 is that local search is the fastest growing segment of mobile traffic. It is 50% faster than any other type of mobile search. Google likes to call it a "constantly changing world of" mobile priority ". So, if your business model is booming, why do we need to include "snack pack" or local 3 packs? First, mobile search is an important aspect of this principle. However, there are other performance indicators important for judging the soundness of online brand imprints - reputation management now plays a major role in the dynamics of each business model of engine search. Everyone, this is not only for hot springs and restaurants.

More than 80% of the world's Internet users own smartphones and 53% of the use of the Internet is through mobile devices. This means that the use of mobile devices has exceeded the use of desktop / laptops, and this number is on the rise. Users use smartphones and tablets to access social media, view e-mails, look up directions, and look up business information such as phone numbers, addresses, business hours, product availability . Smartphone users will use places, commuting, work, shopping, even even the toilet. However, if access is difficult, mobile users will immediately leave the site

According to a survey released in 2014, mobile usage increased to 83.4%, exceeding the desktop (80.9%) for the first time. The same survey also showed that the country received 27 million new mobile Internet users in just six months. This is an increase of one fifth of the population annually in the United States. In China, your cell phone number is about the same as the US Social Security number. If you can not access your mobile phone number, you may not be able to undo access to an e-commerce account, digital wallet, social network account (directly related to mobile phone number), etc. Therefore, in order to prevent the theft of personal information and to make it easy to retrieve the SIM card in the event of loss or damage, people are very careful in the process of formally associating their number with the government issuing state ID Become.