Mixing Alcohol with Energy Drink

Mixing alcohol and energy drink is a growing trend among university students (O'Brien, McCoy, Rhodes, Wagoner, & Wolfson, 2008; Peacock, Bruno, & Martin, 2012a; Peacock, Bruno, & Martin, 2012b ). Because this is a relatively new approach, we can not draw conclusions on the impact of participating in this approach in a long-term survey, and contradictory results seem to be obtained in recent surveys. O'Brien et al. (2012) stated that students drinking alcohol using energy drinks (AmED) have a high risk of alcohol-related effects.

Mixing energy drinks and alcohol is especially popular on college campuses. Researchers at the University of Michigan surveyed 744 college students about drinking habits and the mixing frequency of alcoholic beverages and energy drinks. When two people were mixed, college students drunk earlier than just drinking alcohol and found that peak blood alcohol concentration was reached. "For young college students who may not be used to drinking a lot of alcohol, this brings very serious medical consequences and even death," Zakrzewski said.

In the early stage of mixing alcoholic beverages and energy drinks, energy drinks are usually used as chaser after shooting. However, the market has evolved, and now there are mixed alcohol energy drinks. Most of these drinks contain 12-20 ounces of cans, the most common being a mixture of alcohol, caffeine, ginseng, taurine and other stimulants. In addition, these caffeinated alcoholic beverages are generally more effective than traditional beers and contain 5% to 12% alcohol. Caffeine content is not normally reported

With the growing popularity of energy drinks throughout the country, a new trend was created that mixes caffeinated drinks with alcohol. The combination of Energy Drink and Alcohol creates many new delicious drinks that hide the sensation of drunk while drinking for hours. Even though the number of fans among teenagers and young people is increasing, it is dangerous to mix alcohol and energy drinks, and in rare cases it may be fatal. In the past 10 years, the energy drink market has risen sharply, has increased by 60% from 2008 to 2012, and the popularity of these high caffeine drinks is not expected to decelerate soon. According to market survey, the world energy and beverage industry is forecast to reach $ 84.8 billion by 2025.