Millennials are picking pets over people

Young Americans are less likely to become homeowners, car owners or parents than their predecessors, but they are leading the category: pets

According to a survey published by research firm Mintel, three quarters of Americans in their thirties have dogs and 51% have cats. By contrast, the total population of dogs is 50% and cats are 35%.

This discovery occurs simultaneously with the possibility that the Millennial generation (roughly defined as the generation born between 1980 and 2000) marries 50 years ago or coexists with partners. They also postponed parental authority and demanded a flexible work arrangement - researchers said that all of these lead to higher pet ownership

"Pets are becoming a substitute for children," says Jean Twenge, professor of psychology at San Diego State University and author of "One Generation I". "They are cheaper, even if you are not trying to live with someone or get married, you can get it, they can still serve their friends."

I found that the Millennial generation is more likely to find pet companions. Of the people studied, 71% of men between the ages of 18 and 34 had dogs (compared with 62% of women), while 48% had cats (35% of women and Compared to).

Mintel's analyst, Rebecca Cullen, says: "It is highly likely that women feel that they are too far away from home and that pets have to do too much work."

All of these have had a major impact on the $ 63 billion pet industry that tripled since 1996.

Last year, Americans spent $ 11 billion on pet care. Mintel said that one-third of owners purchased pet toys, 17% purchased pet clothes, 10% used pet carts, and investigated the survey results of 2,001 adults Stated.

"36-year-old Nathan Richter, a partner at Wakefield Research, Arlington's market research firm, said: "This is how the millennial generation approaches the pet's ownership."

According to a survey of 2014 by Wakefield Research, most millennial generation (76%) said they prefer to "waste" pets, including expensive snacks (44%) and custom beds (38%) It was. By contrast, 50% of the baby-boomer generation - the baby-boomer generation born between 1946 and 1964 - said that he would do so

Millennial generation may be twice as much as buying baby boomers to buy clothes for pets and Richter's view on the spread of social media is clear.

"For them, clothing is an opportunity for performance, they put it on dogs and cats, take them for a walk or post photos on Facebook," Richter said. "More people will get an approved digital seal."

According to Richter, such regulation is becoming increasingly important for pet owners for thousands of years. In fact, according to a survey by Wakefield, 81% of respondents who replied that BPA is not an essential product for pet products is 81 years ago. Furthermore, 78% believe that natural / organic materials are essential, 77% think that hypoallergenic shampoo is the same, 88% think that natural pet food is the same It is. Allen discovers that many millennial generations shopping at Dee O Gee are willing to pay more high quality nutritional products and services such as dog services provided by stores did. Likewise, Gray said that The Urban Pet's thousand-year shoppers tend to adopt freeze-dried or raw food, American-made products, fleas and tweezers substitutes, and luxury items such as "cute" bottles and cat towers I believe there is.

The pet became a member of the family. According to the American Pet Products Association, American pets spent $ 69.4 billion last year. A recent Harris survey conducted on behalf of SunTrust Mortgage found that one third of the millennial generation purchased a house for dogs. When cloning, Viagen takes one cell and replaces the nucleus of another bitch or cat's egg. Eggs and cells are connected, and genetically identical embryos to the pet begin to grow. Later, transplant the embryo to a surrogate dog, produce the clone to maturity, investigate to confirm that it is naturally born and healthy at birth.