Messages Are Not Just Words

You are vegetarian, omnivorous or carnivorous. Every year, the world becomes increasingly extreme, including vegetarianism and the elimination of vegetables and carnivores, including people's dietary preferences. These observations are worried that people's interest in organizations such as animal ethics therapy is very strong. The main focus of PETA's "vegetarian" campaign is abuse and genocide of slaughtered animals ("Why is this?").

The message is only text and images: it does not mean someone will believe something. However, the more you support the information that you have evidence, the more trustworthy your story is, and more people will spread it. Evidence has various forms. Recommended books, logos, happy customer's smiles, case studies. Speaking of case studies ... your customers are proud that you have 4 times sales, profits, or trading traffic thanks to you. Even if this is true - unless you see numbers in some way, it may not be the case - people will not believe you. In your case study, I came up with "problem", "solution" and "result", but it was too clean. You do not admit that you faced a big challenge in this process. Interestingly, recognizing and sharing these challenges - openness and vulnerability - is the best way to get reliable.

Generally speaking, speech is by no means sufficient. In another message transfer, there are at least three obvious obstacles that we can not escape: encrypting the message into words, the characteristics of the media, and the subsequent decoding on the receiving side. In order to easily obtain the smallest content of a message, you need to select words so that you can survive all of these fundamental resistance etc. if it is lost. In most cases, we do such genius behavior intuitively and unconsciously. When words are untrustworthy, we notice that not all smart language aerobics are prepared for this information.

It is not enough to simply explain the direction with words, the leader is easy to understand his information, and it is necessary to turn the word into a visual concept so that it can be memorable. However, visualizing information is an important leadership skill between business complexity and clear and convincing messaging, but it is not a natural force for many leaders. However, it is not only an efficient and widely applicable communication technology but also a communication technology that can be learned. Visualizing leader skills at all levels has not been so timely and important so far. Not only is the number of requirements necessary for the leader to process and make decisions - but also because it is too wide to understand and read the data, it is impossible to incredibly pay close attention to quickly visual and perception The evidence of the superior impact of visualization to derive is no longer ignored