Men’s Magazine Analysis

The magazine I decided to analyze is men's magazine in March 2010. Magazines post health tips and suggestions on one cover and men's style tips on the other cover. Health, sex, interpersonal relationships, fitness, nutrition, etc. are listed on the cover style of magazines on page 33 and 136 pages, and about half of the magazines include items such as cars, colons, clothes, alcohol, health foods There are advertisements. Male health is an 18-year-old man who has the ability to purchase advertising products and has enough time to try health and fitness tips.

Comparative studies are conducted in men and women's magazines, but there are no unchanged magazines, and there are few magazines, especially for health. Contents analysis evaluates gender difference by gender - personality stereotype, objective theory, and framework theory to evaluate images of subtitles and cover models of male health and female health. Interestingly, the health condition of women and men is more similar with regard to the materialized subtitles of the object part. Contrary to expectations, female health does not have more objective phrases than male health, suggesting that men are more objective than magazines. This discovery is different from previous gender journals like those done by Marchi et al. (1999), they did not find appearance-based information in male magazines

Men are facing messages of similar appearance in fitness magazines (Morry and Staska 2001). Labre (2005) conducted advertisement and content analysis of articles by Men's Health and Men's Fitness magazine. The evaluator coded the fat and muscle level displayed in the model, the type of product being advertised, and the main advantages of the product being noted in each advertisement. Studies have shown that 96% of male fitness magazines have low body fat mass and 82% images have high muscle development. (Daniel and Bridges 2010; Frederick et al. 2005; Labre 2005; Parent and Moradi 2011; Roberts and Gettman 2004). In addition, advertisements and articles in men's health and fitness magazines tend to focus on appearance rather than fitness or physical performance.