Men catch up with women on overall social media use

Historically, women have consciously consumed social media, not men - this was consistent with several surveys at the Pew Research Center. In fact, in November 2010, gender disparity has also reached 15 percentage points.

However, recent data suggest that these differences are no longer statistically significant. A new analysis by the Pew Research Center shows that a similar proportion of men and women used social networking sites this year, which is consistent with the results in 2014. About 73% of online men are using social media. This is 80%. An online woman who says they do this

The overall percentage of men and women who are using social media coverage is comparable now, but there are still some gender differences on certain platforms. There are many female users in Pinterest, Facebook, Instagram, but online forums such as Reddit, Digg, Slashdot are many male users. The gender difference of Twitter, Tumblr, LinkedIn is not so big

Female Internet users are about three times more likely to use Pinterest than male users (44% versus 16%). However, despite this consistent gap, the use of men has increased rapidly since 2012. It says that only 5% of online men are using this online card. (This increase may be the result of company efforts to attract more men to the site.)

Online women tend to use more than online women. About 77% of online women are Facebook users, while online women account for two-thirds. Instagram usage is similar, but online women like to use photo sharing sites instead of men (31% versus 24%)

On the other hand, online discussion forums are especially popular among men. One fifth of male users on the Internet say they are reading and commenting on sites such as Reddit, Digg, Slashdot. According to Pew Research's 2013 survey, Internet users were asked only about their own Reddit usage, and similar classifications were shown.

The gender difference in the survey of Pew Research Center is almost the same, but the gender difference of LinkedIn is shrinking with the passage of time. Today, the proportion of men using the Internet (26%) and women (25%) using professional websites is almost the same. The proportion of women using LinkedIn has steadily increased since 2010, when there are only 12% of women using the platform.

Women are powerful users of social platforms. Men has caught up with women in the overall use of social media, but Pew reported that women are powerful users of most social platforms and e-commerce sites (my best best on this topic Writing is an article in 2011). Women dominate Facebook, Instagram, Pinterest. The gender of Twitter and Tumblr are the same, the number of men using LinkedIn of the professional website is a little more, men dominate Reddit and Slashdot of the online forum.

When developing a social media strategy, men and women tend to use different social media, so companies need to understand the target customer's gender. Men use social media as a means of finding content and gathering information, but women tend to use social media for communication with others and sharing personal stories. In the article of quicksprout.com, entrepreneurs and social marketing staff Neil Patel ranked users of top social media sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube by gender, and sex of each site Checking it up. . According to Patel, Facebook accounts for 76% of female Internet users, 33% of Pinterest, and 22% of Twitter, which are the three major social networking sites used by women. These statistics support women's views on the sharing of social media and the connection with others.

Pew Research Center has focused on the gender and socio-economic differences of social media users and provides some insightful data. For a while, women are more likely to use social media than men. Today, 68% of women have access to social networking sites, but 62% of men are not statistically significant. Sexual gender is not so important in the field of social media, but socio-economic status as well. Americans with high standards of education and household income are more likely to use social media, this is the case in the past decade. According to the Pew Research Center, 2013 is more than half of high school diplomas or the first year of people who use less social media. In contrast, 76% of university graduates are using social media.