Men, Women, and Gender in Cigarette Advertising

When tobacco was first advertised for women in the first twenty years of the 20th century, these advertisements tied shorter, more exciting dresses, changes in social customs like dancing and smoking It was. By the mid-1920s, women's smoking became a reality. Women of cigarette advertising are always young and attractive. They often exude libido. Even in the propaganda of the 1968 women's brand Virginia Slims, women are still feminine and fashionable and do not threaten the role of men and women.

Advertising on tobacco has always featured as an attractive male, the most common suit, but since the 1960's, advertisements also showed rough men with outdoor settings. They are strong, healthy, independent, decisive, and do not have communication skills. The representative of the male man is Marlboro Marlboro Man of Marlboro Country. He calls men working in the office and other ordinary work as escape fantasy.

As a brand, Marlboro dates back to the 1930s when sold to women as exquisite cigarettes with "Ivory Chips". In 1954, Marlboro was completely reconstructed to attract masculinity. The cigarette uses a new filter and new packaging in a corrugated cardboard box of cardboard which designed a new red and white herringbone. Initially, men who tattooed various "outdoor" wrists appeared in advertisements, but by 1962 the cowboy's Marlboro men became dominant. Marlboro Man in Marlborough is one of strong, strong, independent, most successful cigarette activities in history.

First smoking is a male dominant hobby. In the United States, tobacco companies have announced attractive advertisements, as men account for 95% of the market. This is evident in Chesterfield's advertisement Appendix 1 of the 1920's and is aimed at attracting viewers through gender performance. - In the late 19th century when the 1848 revolution was suppressed, many people in Europe still wanted reform. In this desire, the desire for unity began to rise. European people with liberal opinion soon began accepting nationalistic thinking as the possibility of unification increased in places like Germany and Italy. Many of the leaders of this school are supporters of British politician Benjamin De Raeli.

The history of smoking in the US explains why "gender difference" is a miracle. After machine-made cigarettes began in the early 20th century, especially after the First World War, people acquired this habit. For women, smoking at the time was considered socially unacceptable. Male started to develop lung cancer, symptomatic COPD for the first time after World War II and induced coronary artery disease, because it takes more than 20 to 30 years to induce various smoking related diseases. As more and more men smoke more and more every day for more than 20 to 30 years the incidence of these diseases began to increase rapidly in the 1960s and 1970s.

When tobacco was first advertised for women in the first twenty years of the 20th century, these advertisements tied shorter, more exciting dresses, changes in social customs like dancing and smoking It was. By the mid-1920s, women's smoking became a reality. Women of cigarette advertising are always young and attractive. They often exude libido. Even in the propaganda of the 1968 women's brand Virginia Slims, women are still feminine and fashionable and do not threaten the role of men and women.