Background music is more appealing to the audience and persuades the eyes to focus on the advertising methods of "ideal" bodies. Commercial advertising explains the concept that thinness is what you want. Kim and Chloe Caldacyan show the perfect body that all women desire. They use this desire to persuade viewers to purchase items. Emotional marketing of commercial advertisements includes certain technologies such as sound, music, slow motion, etc. so that viewers fall in love and attract products.
So why is this method noteworthy? In the world of modern media culture, consumers are considering more resources to influence decision-making when considering purchasing beauty products. From such beauty bloggers such as Estilla Rondo, Gendim and Tenni Panogean and many other very honest opinions and comments to the comment section Sephora and skin care products from YouTube creators, consumers buy the next lip gloss and toner Whether it can affect or not. Regardless of whether you are in the beauty industry or not, in modern media culture it is important to narrow the gap with consumers. In particular, as more information appears in the digital space, the younger generation is no longer just an advertisement, making it more difficult to build relationships with consumers than ever before.
Under the proprietary brand of Internet, consumer momentum, beauty influence, once dissected electric grips dressed in media, holding public relations industry and mainstream exclusive beauty brands. Together they lead the revolution, with diversity at its core. Regardless of age, race, culture, and gender, the diversity agenda requires the industry to be the most beautiful, focusing on consumers. For the Big Brand, it is urgent to listen to consumers' voices, to lose the independent hairdressers and hairdressers born on the Internet. "The beauty industry is becoming increasingly complicated, our instincts do not like complexity, but we accept it or not around us." Camilo Payne, in this year's WWD Beauty French beauty company Coty's Chief Executive Officer (CEO) Sage was observed at the summit