Media And Politics: Agenda Setting And Framing

How will the media affect citizen's perception of politicians, problems, institutions? Through the agenda setting and framework, the media has the power to create a political discussion agenda by attracting attention to politicians, problems, and institutions. In addition, the media can create political agenda by influencing public perceptions and explanations. (Ginsberg, Lowi & Weir, 1999) Agenda setting and framework Media coverage plays an important role in candidates in political persons and candidate campaigns.

One of the powerful tools of the media is to set up agenda and make important issues attract the attention of the general public. The media can also raise standards for citizens to evaluate politicians and political affairs and build events and problems in such a way as to affect the public interpretation of politics. Due to the imbalance of information caused by the media framework, the president may set an agenda and dominate in formulating policy statements.

How will the media influence public perception of politicians, problems, and institutions? Through the agenda setting and framework, the media has the power to create a political discussion agenda by attracting attention to politicians, problems, and institutions. In addition, the media can create political agenda by influencing public perceptions and explanations. (Ginsberg, Lowi & Weir, 1999) The press played an important role in the campaign. They use the media to listen to their name and image. "Candidates have done almost everything for the media, especially television" (Stuckey, 1999, p. 99) candidates appear in talk shows, TV town hall meetings and press conferences. Their agenda is not the issues raised by them or their position against them, but rather the media's attention.

At the first level of the agenda, we are addressing issues in the fields of public, political and media. This is the most important field in research on agenda settings, and media is considered to be a major factor affecting public and political issues. The secondary agenda setting is closer to the framework. In his study, McCombs is discussing how secondary agenda settings more clearly define the attributes of related objects. "Balmas and Sheafer (2010), the focus of the first phase agenda setting is to emphasize the role of media in telling us" What to think ". A similarity between secondary agenda settings and framework is that they are all related to a specific problem explanation, mild or sensational. They are generic, not specific problems or objects.