Media Advertising - Portraying Stability Through Advertising in the 1950's

In the 1950s, stability was portrayed through advertisements in the 1950s. This era is reminiscent of the vivid paintings of black and white TV, Donna Reed, dishwasher, jitter bag, baby boomers, and toaster. In the 1950s, after the turmoil in World War II, coordination of the postwar economy became difficult, and in the 1950s the decade decided that the United States finally adapted to an orderly, systematic lifestyle at last It was thought. This trend can be seen in various fields, but it is especially noticeable in this unique ten-year advertisement.

The advertisement of "Life" magazine produced some kind of female fraud in the early 1950s and conveyed information about the class. Women are portrayed as a positive way and they are proven to be satisfied with their lives. However, due to the nature of discrimination by gender, advertisements in magazines convey a message that everything that women are unrelated to their work is to be isolated, so that a stereotype of a female housewife is born It was. - On a certain day, people are exposed to certain advertisements. When watching TV programs, buying groceries, and even commuting, it sneaked quietly into the subconscious mind. The main purpose of advertising is to illegally motivate you to purchase end products. They affect attitudes, thoughts and actions of those viewers, and unfortunately these changes are not necessarily moving in a positive direction.

This attitude may be entirely new among media consumers, but it is a common and long-standing tradition among advertisers. Due to the rise of television in the 1950s and 1960s, advertising funds shifted from printing to television. Newspapers and magazines are struggling to collapse. Fifty years later, money was aimed at the Internet and social media, the results were basically the same. What went wrong? The Guardian did most of the work. It has a good reputation, produces great content, is innovative in using multimedia, and has many audiences. According to marketing and advertising experts, the only problem is that the audience lacks "adequate identification features to prove direct advertising offer".