Media, Sexualisation and Female Tennis.

In today's sports world, the concept of the general sports being dominated by men is promoted and built by specific aspects of sports and its practice. Sports media often provides unequal sexual expression. Female athletes are often considered mediocre compared to male athletes (Lenskyj, 1998). Because males usually set standards in these areas, it is rare that women reach the level set by male's top athlete.

Surely, gender of women's image is a big problem in our society. However, although we focus on making it non-sexual, we are eliminating the growing sexuality of male statues from cracks. Just as we were asked to be treated as a person rather than a sexual purpose, the media laughed and created the sex of a man called "right of equality". According to a recent survey by Market Intelligence Agency Mintel (2016), more than a quarter of men agree that males are sexually sensitive in the media, especially advertisements. But why is this ratio so small? For beginners, men do not seem to pay much attention to advertisements and survey results. But this may be because women are more interested in their appearance. I can not be convinced anymore.

As an institution, the media has been doing sexual discrimination that lasts long in tennis and sports generally. Compared to women's sports, media pay more attention to male sports. They insist that this is because men prefer sports rather than women. This argument contradicts the facts. According to national statistics, women account for 38 to 42% of all sports and athletes. Nevertheless, according to the survey, women's sports account for about 6% to 8% of the overall sports report. According to Los Angeles Amateur Sports Foundation (2000), the main factor determining sports coverage in newspapers is editor's interest, and if women have ability to depreciate in sports, the number of covered sports is Increase. The media also continued gender discrimination in sports by portraying female athletes as women and sexually attractive.