Mcdonalds Product Mix

Analysis of Consumer Behavior We conducted an online survey to investigate and analyze consumer behavior. [URL: http: //www.esurveyspro.com/Survey.aspx? Id = a 9 b 6 d c f 2 - a 700 - 4357 - aa e 7 - 02942 c 717568]. In this survey, a total of 10 questions were asked, including questions asking to evaluate McDonald based on various parameters such as preference, type, service speed. We will respond to 132 customers from McDonald's. Respondent Profile In order to understand the age group of respondents, I asked which age group they belonged to.

McDonald's product portfolio as a food service company mainly consists of food and beverage products. This element of the marketing mix covers the outputs (products and services) of the various organizations the company provides to the target market. McDonald 's product portfolio has the following main product lines. In 4P, the product is the basic determinant of McDonald's brand and corporate image. The company is mainly known for hamburgers. However, the business gradually expands its product portfolio. Currently, customers can purchase other items such as chicken, fish, dessert, breakfast etc. McDonald 's general strategy and intensive growth strategy will affect the product lines included in this element of the marketing mix. We will diversify product lines, meet market requirements, expand revenues, and diversify risks across the business. With regard to risk, a more diverse product portfolio reduces the company's dependence on one or more market segments.

McDonald 's marketing mix (4P) contains various ways to meet the business needs of various fast food restaurant markets around the world. The marketing mix defines the strategy of the company and the strategy for attracting target customers in terms of product, location, promotion, and price (4P). In the case of this business analysis, McDonald 's corporate standard is that its marketing mix is ​​applied globally. For example, corporate standards on productivity are implemented in the ownership of each company and the management of franchise locations. McDonald's also made several changes to the marketing mix according to local and regional market conditions. For example, its sales promotion strategy and strategy focuses on printing media in the most popular countries, and has priority over television in other markets.

Advertisements are the most attractive one of McDonald's promotional strategy. The company uses television, radio, print media, online media for advertisements. On the other hand, promotion is used to attract more customers to the restaurant of the company. For example, McDonald's offers discount coupons and prizes for specific products and packages as a way to attract more consumers. In addition, the company's PR activities will help boost the business to target markets through strengthening goodwill and brands. For example, Ronald McDonald's Charity and McDonald's Global Best Green Program are supporting the community while enhancing the value of the corporate brand. Companies may use direct marketing such as corporate clients, local government events, gatherings. In this element of the marketing mix, McDonald's emphasizes that advertising is the main way advertising that product.