McDonalds Consumer Satisfaction in China

Introduction This report is based on market surveys of consumer satisfaction with McDonald's services in China based on requirements. This report presents McDonald's background, history and service introduction, clarifies McDonald's service advantages and disadvantages in China, increased restaurants in China, McDonald's himself and its customers in China. In addition, McDonald has several proposals. Program information The information displayed in this report can be found at http: // www McDonald's com / http://www.bokee.net/newcirclemodule/article_viewEntry.do?id=464256&circleId=111136 http://www.mcdonalds.com . Tw / http://en.wikipedia.org/wiki/Mc

Competitor: McDonald's was included in the fast-food store since 1992, but in the fourth quarter of 2002 McDonald's announced quarterly loss for the first time. The reason is because consumers turned to McDonald 's competitors, Burger King, Subway, etc. These companies are focused on providing fresh, high quality food and many high speed services at a low price and at a low price. Is this causing McDonald's to close down 719 poorly-performing restaurants around the world? All these results prove that McDonald's may no longer enter competition in the fast food market. If McDonald's does not accommodate changes in the external environment, they may gradually decline or even be replaced by other competitors. In order to maintain market share and increase sales and profits, McDonald's must respond to the threats of its competitors.

McDonald's will not always be the top priority. In the annual consumer satisfaction survey annually, McDonald's has been ranked last in the fast food restaurant since 1992. In the fourth quarter of 2002, McDonald's announced the first quarter loss; one reason why McDonald's struggled is that consumers began to rely on competitors such as Burger King, Wendy, and the Metro. These companies place importance on providing faster, more hot and higher quality food at a lower price while providing faster service.

Executives and consumers believe that the quality of hamburgers has declined. McDonald 's hamburger was ranked last in the 2014 consumer preference report survey in 2114 hamburger chain in 2014. McDonald's former senior executives said, "The world is not waiting for another hamburger at McDonald's." McDonald's former marketing manager, Rallylight, said, "We are waiting for McDonald's better hamburgers." In the process of pursuing speed, the company reduces work every year in various ways and affects quality. According to Mr. Wright, after a year the chain store ceased baking bread and made a moist chewy. In another year, it began a microwave burgers, in another year it extended their time on a warm cupboard.