McDonalds, what does it mean to you?

Marketing Management 3-4: 30 McDonald's What is this meaning to you, the latest issue of 30 papers. In most cases McDonald's occupies a prominent position in the fast food market. As companies expand their global markets it is difficult to find consumers who do not want to recognize the famous golden arches. However, as global consumer preferences move to a more healthful world, they have lost interest in "oversized" and "slim", and sales of this popular hamburger chain are decreasing.

Identify important elements of McDonald's Global Marketing Strategy (GMS). In particular, how does McDonald's address the standardization problem? Does McDonald think about globalization and take action? Do you also consider localization and global behavior? McDonald's global marketing strategy is based on a combination of global and local marketing mix elements. The first element of McDonald 's Global Marketing Strategy (GMS) is an important element of McDonald' s business model restaurant system, which can be established almost anywhere in the world, and the restaurant itself offers consumers fast food We provide opportunities to experience the legend. The business model of McDonald's indicated by the "three-legged stool" of the owner / operator, supplier, and company employee is the foundation and balances the interests of all three groups. The second factor is that McDonald's offers major menus such as hamburgers, fried potatoes and soft drinks in most countries.

When you enter McDonald's in downtown area of ​​Tokyo, the taste of French fries is exactly the same as when ordering at McDonald's at 34th Street in New York City. why? Except for the same material of French fries, all McDonald's employees all over the world cooked French fries in the same way as French fries made by McDonald's. How to load from box to truck, refrigerator temperature, number of frying pan to fryer, oil temperature, and salt shaker shaking. What is the final result of the flyer? Delicious Macdonald's French fries have exactly the same taste whether you are in Bangkok's Golden Arches or Boise. McDonald's direction control is unaffected and there is no creative control. Function control has not changed. It's just standardization

How to create a Standard Operating Procedure (SOP) for your business and why it is so important