McDonalds' Success during the 1970s

McDonald's is a world famous franchise store that was originally a small hamburger stall in San Bernardino, California. Founded in 1954 by the brothers of Mac and Dick McDonald, Ray Kroc visited the restaurant. A year later he founded McDonald's based on McDonald's brother's successful hamburger. Three years after McDonald's franchise was founded, we sold over 100 million hamburgers. In the 1970s, what factors contributed to McDonald's domestic and international success.

In 1961, Crocker purchased all rights to McDonald 's concept from McDonald' s brother at $ 7 million. The success of McDonald's in the 1960s and 1970s is largely attributable to its creative marketing and flexible response to customer needs, and new hamburgers such as Firaofish and Big Mac have appeared. The first restaurant outside the US opened in Canada and Puerto Rico. Fred Turner became the company's president and chief executive officer. Kroc became Chairman and Chief Executive Officer until 1973. Turner was planning to open a franchise store in McDonald's, but when his supporters had problems in the place, he went to Crocker to work on the barbecue in 1956. Turner, as vice president of operations, will support the management of franchise merchant stores.

From the late 1960s to the early 1970s, McDonald Organized a "flight group" of experienced managers dispatched to restaurants at the moment of suspected union activity. The team is led by McDonald's labor relations official, John Cook. "According to author John F. Love," Cooke 's job is to stop union labor. "Some employees were forced to conduct a polygraph test to solve union sympathizers. Cook faced union organizers on 400 occasions and broke them every time. McDonald's longtime executive director and director Robert Beavers acknowledged that the union could not enter the company due to the efforts of the flight team in the early 1970s.