McDonald's warns of global economy's impact

(AP) New York - McDonald's (MCD), the power of the United States and Europe pushed the major income figures in May, but worldwide economic instability and rising costs caused pressure on the results in the second quarter I warned you were calling

Oak Brook's Illinois fast food chain also said that the exchange rate is expected to raise the second quarter earnings per share from 7 cents to 9 cents.

According to the company's announcement in May, worldwide sales of stores operating for at least 13 months increased by 3%. This is an important indicator to eliminate the variability of opening or closing.

Performance in Asia Pacific, the Middle East, and Africa reduced this figure, showing that McDonald's sales declined 7% compared to the same period last year.

RW Baird analyst David Tarantino, in a report to the investor, China's negative performance is due to the reduction in the average check per visit due to the new "money worthwhile" promotion Said. He also pointed out that McDonald's is faced with intensifying competition in this region and many other fast food companies are also seeking expansion.

McDonald said he is working on improving regional performance through local menu options and "improving convenience" such as distribution on some Asian markets.

The decline in this region was offset by a 4% increase in the US due to new demand for blueberry banana walnut walnut meal and demand for cherry berry chillers increased sales.

In Europe, due to the growth of the UK, Russia and France, sales continued to increase due to continued restaurant renovation, and sales increased by 9%. The company said that a combination of quality and value selection will also help improve the region's performance.

With more than 33,000 stores in 119 countries, McDonald's is the world's largest hamburger chain and is often seen as an industry leader.

McDonald's always exceeds competitors, but we are faced with pressure from the world economy and the rise in raw material costs is pressing the industry.

Bernstein analyst Sara Senatore said in an investor report that McDonald's is facing increasingly fierce competition in markets such as the United States, Germany, Japan, China. Growth rate will be delayed

So far, McDonald's increased store sales by 6%, including an increase of 8% in the US, 2% in Europe, 1% in the Middle East including the Asia-Pacific region for at least 13 months.

As a successful and rapidly growing company in today's globalized world, McDonald's must face the impact of globalization to succeed. These effects can be divided into two categories: plus and minus. Positive impact can help McDonald 's advance in the industry, while negative impacts are likely to delay their work. Therefore, if the administrator does not have an appropriate and effective decision-making plan, these effects will lead to McDonald's future failure.

As globalization has two different aspects of human influence, in McDonald's globalization, McDonald's brings different effects to consumers, including positive and negative effects. "Ronald McDonald" is McDonald 's "supreme happiness director", he has been operating for about 50 years. Previously, children, teenagers, parents and other market segments were familiar with the familiarity of "Ronald McDonald", an excellent "brand ambassador". McDonald's corporate culture is a family happiness culture and emphasizes the influence of that happy culture. Because of its big influence, McDonald's influences the consumer's diet.

The main influence of the world economy is to change the influence of diet on personal life. In this respect, McDonald's sushi clearly reflects the impact of the world economy on people's diet. People in developing countries in developing countries can receive the same services as fast food. This has been seen as a major achievement for the country and has contributed to the growth of the world economy. Economic growth brought about by globalization and food culture has also advanced in other foods