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McDonald's is a fast food shop established in the United States in 1940. In 1974 opened the first restaurant in the UK. There are 1,200 McDonald's restaurants in the UK and Northern Ireland with approximately 85,000 employees. There are more than 34,000 restaurants throughout the world, with approximately 69 million people visiting each day. McDonald's full-time and part-time employees are about 1.9 million (McDonald's, 2015). The restaurant has its own strengths and weaknesses. The following discussion includes McDonald's SWOT analysis.

The first McDonald's restaurant in the UK opened in October 1974, the 3000th McDonald's restaurant in the world. Britain 's first McDonald' s status was Woolwich in southeastern London. Currently, according to McDonald 's Annual Report 2009, the number of McDonald' s stores is increasing more and more, there are 32,478 stores in 117 countries by the end of 2009, of which 26,216 stores are franchised stores, 6,262 are by the company is. . There are 1111 McDonald's restaurants in England. (Www.nationmaster.com) In addition, according to www.mcdonalds.co.uk, approximately 1,200 restaurants are located in shopping malls, leisure centers, airports, stations, traditional streets, retail parks and so on. , Roadside and highway service area. This shows that McDonald's has grown from the Drive In and Car Service industry to the world fast food restaurant.

McDonald 's, the world' s fast - food chain, is in the UK. McDonald's entered the UK in 1974 and opened its first restaurant in Woolwich in the southeast of London. Since then, McDonald's has steadily expanded in the UK by offering its customers quality, service and value. As of 2009, McDonald ran in approximately 1,200 restaurants in the UK including 700 directly managed stores. For McDonald's, the UK is one of the most difficult markets, but as of 2009, it is one of the most promising markets for fast food chains.