McDonald’s Develops “English Under The Arches” Program

ProEnglish praises McDonald's against the development of English Underworld (EUA), an English learning program designed for managers and manager trainees.

According to Aspen Institute, McDonald's first developed EUA through a series of tests in 2007 as part of the "US Future Skills" program. English skills Most effectively you need to provide English training in the workplace to accommodate the busy schedule and coordinate according to the specific communication tasks required by McDonald's manager.

The EUA program is currently being implemented at more than 30 locations nationwide and is expected to expand over the next few years. Employees usually take courses in the "crew room" via computers during work at McDonald's. Students spend time on language training to get regular wages and soon they can apply what they learned to do the job.

The EUA program offers a variety of learning experiences, including virtual courses, face-to-face courses, e-learning and hands-on exercises.

EUA course includes basic shift, conversion dialog, shift lighting, and performance evaluation.

Upon completion of each conversation course, on average, 86% of students have reached one or more English levels.

Since the program began in 2007, more than 95% of students who completed the EUA program receive a pay raise because they have more responsibility to do.

McDonald's Philippines is a subsidiary of Golden Arches Development Corporation owned by the Philippines. The first McDonald's in the Philippines opened in Moratta University district of Manila in 1981. Currently, McDonald's operates more than 150 restaurants on Philippine islands. As a franchise owned by 100% Filipinos, McDonald's Philippines takes more agile and prompt action and is enhancing competitiveness in the Philippine fast food market. McDonald's in the Philippines was brought to that country by the Philippine entrepreneur George Yang after many attempts in 1981. In the first few attempts, Yang was dismissed as McDonald 's head of the United States, said the Philippines is in a state of concern (expansion), but it is not yet a priority.

Most of us believe McDonald's logo should be McDonald's letter "M". However, the original golden arches are actually part of the architectural design of the restaurant chain. Because the arch is connected to the hanging place, you can prevent rain when you order outside. The company found that a golden arch looks easy from the highway. And that allowed people to enter the restaurant. This is part of the reason why Golden Arch is still being used as a symbol of today's brand.

This problem identifies the McDonald's issue, the sophisticated golden arch of McDonald's, the main problem of how to classify the McDonald's strategy into one of five general competitive strategies. Before addressing this big problem, we need to identify key economic and commercial characteristics, analysis of the five strengths, and the dynamics of the fast food industry. - Task 1 • Brief introduction of McDonald's - Within 5 rows. Globalization of McDonald's - detailed discussion • Brief introduction of Starbucks - within 5 lines