Mcdonald's Case Study

McDonald's: Case Study McDonald's is the world's largest fast food company, originally founded in 1955, after Rock Rock suggested the idea of ​​opening several restaurants based on Dick and McDonald's original restaurant. McDonald 's was released in 1965, and in 1968 released the main product Big Mac. Today, McDonald's runs over 30,000 restaurants in over 100 countries and has one of the most famous brands in the world. McDonald 's sales in the US reached 57 billion dollars in 2006 and sales in the US exceeded 25 billion dollars (Standard & Poor' s).

McDonald's Case Study While companies are seeking ways to integrate themselves into the international marketplace, many companies are looking at the public domain as a way of intercultural market. Values, cultural differences, language barriers, beliefs, other factors ... It is to make the organization's products and services successful. PR officials are responsible for becoming intermediaries between the organization and the public. Murphy and Dee (1992) says: "Public relations activities make organizations more effective by building relationships with stakeholders within the environment and these stakeholders may limit or enhance the mission of the organization.

Has the arrival of McDonald's restaurant brought American culture to Japan? To what extent is cultural imperialism involved in this process? Before considering McDonald 's case study on Japan, I will briefly explain the concept of globalization. After a short history of McDonald's, I introduce introduction to Japan and briefly summarize how McDonald's found himself in Japanese society. Globalization exists in various forms. People can talk about 'globalization' from an economic point of view. In terms of trade and computer connectivity, countries around the world are increasingly dependent on each other. Cities such as London, Tokyo and New York are closely related in this way. Globalization plays a role in politics as each country builds closer relationships (Wilterdink and Heerikhuizen, 2003, 34). People also talked about globalization of culture. In "Global Culture: Dreams, Nightmare, and Skepticism", John Tomlinson wrote an article about "World Culture".

First of all, we can not deny that the comparison of McDonald's of Bradford and McDonald's in China based on ethnographic research shows that McDonald's is a symbol of American culture, cheap, convenient and inhuman. . Technical service Global impact in the context of globalization Second, the situation of McDonald's and McDonald's reflects the homogeneity of the global culture beyond the characteristics of the disparity. In other words, McDonald's is the concept of achieving global social homogenization through the influence of multinationals.